Social Media Marketing

Get Started With Affiliate Marketing in 5 Simple Steps

Just so you know, I may earn money or products from the companies mentioned in this post, but it won’t affect the price you pay at all! I have a full affiliate disclosure that you can find here.

Not interested in making extra money each month? If you couldn’t use an extra hundred bucks ( or more ) a month, then this blog isn’t for you. Want to figure out how to make some extra money sharing products or services you love anyway? Read on!

The number one question that I’m asked about affiliate marketing is: Do I need to have a blog or a big following to get started? Nope!

Get started with affiliate marketing in five easy steps, even if you don't have a blog.

Yes, having a blog is an excellent way to increase your affiliate marketing income, but it’s not critical to getting started today. Ready to start now? Here are the first five steps that I recommend:

Get Started Now

  1. Create a business presence on social media. You can create a free Facebook Business Page, Instagram Business Account, Youtube Account, or Pinterest Business account within a few minutes! Which one is best? I recommend that you choose your favorite social media platform that you’re already comfortable using on a personal level. If you’re not sure how to create a business page, each platform has free tutorials to help you get started!
  2. Start an email list! Yes, even if you don’t have a blog or a product, creating a lead magnet (aka a reason for people to join your list) and an email list where you can reach your target audience is invaluable. Learn more from my blog post here.
  3. Make a list of your favorite products/services. What do you love and what does your current community or target audience love (if you have one)? I always recommend being an affiliate for the products and services you already use! It makes writing authentic and informed recommendations easy and genuine.
  4. If you already have a small business, blog or direct sales business, align yourself with products and services that will benefit your current customers. For example, if you sell clothing, becoming an affiliate for your favorite accessories company might make sense for you and your business. Be sure to check your current companies policies and procedures before recommending affiliate products, especially if you’re in a direct sales business.
  5. Don’t become a spammy sales person! As always, provide your target audience with valuable information, entertainment, and quality recommendations without overloading them with buy this that and the other thing.

What Programs Will Accept Me without a blog?

Five of the best programs to join as a new affiliate marketer! Yes, even if you don't have a blog of big following.

There are quite a few great affiliate programs that will accept you without a blog or a big following! Grab my free list of affiliate programs to help you get started here. Want to hear me discuss the above strategies? I did a live video on affiliate marketing here. And stay tuned, my affiliate marketing basics course will be launching very SOON!

Afraid you can’t be an ‘influencer’ or affiliate marketer because you don’t have anything of value to share? Think again! I found my favorite back massage tool through a recommendation from another friend with chronic illness. That $30 purchase has changed my life for the better! And since it didn’t cost me any extra to use her affiliate link, why wouldn’t I? It’s a win-win for both of us.

Your life may not look like the Kardashians (mine sure doesn’t), but who you really are is what makes you a relatable person to your friends and network!

Have you started with affiliate marketing? What questions do you have that I can address in future blog posts?

6 Comments

Increase Your Sales By Improving Your Call To Action!

Just so you know, I may earn money or products from the companies mentioned in this post, but it won’t affect the price you pay at all! I have a full affiliate disclosure that you can find here.

No matter why type of product or service that you sell, creating an effective call to action (CTA) will greatly increase your engagement on social media. Increased engagement activity on all of your posts will lead to more people seeing your sales posts and engaging with those posts as well. What does that lead to? More sales! Winning!

Why Using a Call To Action is Critical

In fact, creating effective calls to action can increase traffic to your blog AND your affiliate marketing sales too. Ready to learn about affiliate marketing? Be sure to sign up for my newsletter and get my five favorite affiliate income sources for brand new marketers so that you’re the first to know when my new affiliate marketing basics course is released shortly!

Want to increase your sales? Improve your call to action. Click to read how!

So now you know why having a call to action on every post is important. But, how do you actually implement it? Here are the strategies that I use:

Strategies for Creating a Call to Action

Consider the platform (Facebook, Instagram, Pinterest, Blog etc.) and think about what you want your visitor to do? On a blog, it’s generally going to be to fill out a form or to click on a button (and then fill out a form or make a purchase).

On social media, you’ll want your target audience to like and comment on your post, and even better, share it too! However, outright asking for comments and likes can actually hurt your posts reach.

This means that your call to action (CTA) is just as important as your post itself, and you want to spend time on it. You not only want it to appeal to and motivate your visitors to take action, but you also want it to be clearly visible and apparent, without being blatant if your post is on social media.

So how can you craft a creative call to action without sounding desperate or spammy?

I have some examples for your below, plus I will be joining branding and social media expert Michele M. Bradley in her upcoming workshop: #Bradley511 Crafting a Creative Call to Action!

Calls to Action on Your Blog

For example, by creating a call to action that drives sign-ups to your newsletter, you can grow your email list. Therefore increasing your chances for affiliate sales as you’ll send them valuable info, blog posts, and relevant products that you recommend. Here are a few examples of clear calls to action to use on your blog posts:

  • “Claim your free subscription.”
  •  “Click here _____”
  • “Click here to start your free trial.”
  •  “Don’t waste precious time, learn how to ___ now.”
  • “Download your free report.”
  • “Sign up for your introductory ______”

You’ll notice that I offer a free checklist to help you Prioritize Ruthlessly as one of my lead magnets for my email newsletter. You can read my blog on this here and see where I used calls to action too!

Why Work Harder when We Can Work Smarter?!

As my talented friend Michele M. Bradley said “Social Media can be exhausting and a lot of times when you don’t get the interaction you want, you feel defeated. These are not the feelings of a confident business owner.

So what can we do to change it?

Creating a post that sparks conversation, encourages interaction and stops the scroll not only help our reach but they help our mindset.” AMEN, right friends?! Mindset is a huge part of our success in any business. Improving our calls to action both on social and in our blog posts will help us mentally as much as they will help us financially.

Since I too am working to improve my calls to action, I will be joining Michele in her upcoming workshop: #Bradley511 Crafting a Creative Call to Action! She will be teaching us how to implement more creative calls to action in just five days, from May 20- 24th, 2019.

Her trainings, including her course on naming your brand and her one on one work with me on my branding, have been absolutely priceless. If you want to join us, check out the workshop here.

Crafting a Creative Call to Action 5 day workshop

What type of a post encourages you to comment or engage on social media?

2 Comments

Strategies for Being More Productive When You Work From Home

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

Working from home is pretty awesome, isn’t it?! The commute is fantastic. The dog snuggles are a bonus. And the snacks are plentiful. But, it sure can be hard to FOCUS when you work from home. Right?

I’ve been a work from home dog-mom/business owner for over six years now and working from home with the added challenge of dealing with chronic illness for over three. While it’s not always easy to be productive, I have developed some strategies that I hope you’ll find helpful!

5 Strategies for Being More Productive When You Work From Home

Learning to Work Smarter, Not Harder

Prioritize ruthlessly: I’ve blogged about this before, but I believe it bears mentioning again! Start each workday with a plan by prioritizing the items on your to-do list in order of most to least time sensitive/critical.

My struggles with fatigue often mean that I won’t get more than a few things done each day. How do I stay successful? I focus on accomplishing the tasks that are critical first each day, which are typically the ones that involve the least amount of energy and receive the highest ‘payout’. Prioritizing ruthlessly by what is most important will help you to get more done each day. Want my free checklist to help you? Get it here! 

Create an environment that works for you: The home office setup that works well for me may not be the one that works the best for you! I’ve read many blogs that recommend creating a traditional office for your home in order to be productive. Yes, that can be very effective for a lot of people. However, sitting in a desk chair all day long isn’t conducive to my productivity, because it increases my chronic back pain.

My home office set up is less structured. I often work at my desk, then my recliner, then while stretching on my yoga mat (while I am on a call or listening to a podcast). I’ll even work on blog posts while walking (I use the Otter app to record my thoughts!). My home office includes a variety of pillows for comfort, my foam roller, yoga ball, and yoga mat, and of course my thercane and heating pad too! Yes, it might look more like a physical therapy center than an office, but I make it work. One day, I’d love to be able to have a walking desk too. 

Create Balance: For anyone who works from home, balancing the home and business sides of their lives can feel downright impossible, especially if the reason you began working from home was so you could spend more time with family. However, many home businesses actually fail because people don’t manage to balance business and home life. How can you juggle your family’s needs, your business needs and occasionally find some time for your needs without being a superhero?

You need to learn to create balance. If your family/partner/spouse isn’t supportive of your work from home job and requirements then you’re going to find it to be far more difficult. It’s not easy, but I promise it IS possible.

Learn to create balance by saying ‘no’ to things that don’t further your goals or bring you joy! Consistently review which task is necessary or not necessary in achieving your goals and which activities are helping you maintain a balanced lifestyle.

Give Yourself Grace!

Prioritize Self-Care: Yes, I’m talking about self-care and productivity in the same sentence. Why? Because I 100% believe that you will be more productive if you schedule time for yourself within your work day/week. Self-care isn’t selfish, it’s critical, especially if you’re dealing with a chronic illness.

There are countless studies that show we are more productive and more creative when we eat well, sleep well, and take frequent small breaks. We talk about this frequently and share our self-care strategies in the Full of Grit and Grace Facebook group too.

Work from home in a way that works best for you! 5 strategies for being more productive and happier too!

Limit Distractions: Why yes, I can see you rolling your eyes here! Of course, you know you’ll be more productive with fewer distractions, but they seem to pop up when we are most vulnerable don’t they?! If you’re not getting anything done and can feel yourself falling into the trap of mindlessly scrolling Facebook for ‘work’, then go ahead and give yourself a short break!

Taking an action, any action will help propel you forward and give you more focus when you come back to the task. Yes, I run a social media marketing business, but I still consciously limit my time on Facebook, Instagram, etc. If you can’t seem to stay focused then try using a tool to limit your screen time or social media time. Instagram even allows you to limit time on the app natively now (Go to your profile, then your activity, and set a daily reminder with a limit if you’d like).

Several studies show that the human brain isn’t very good at multitasking and it’s even better at tricking itself into thinking it can. So quit trying to watch tv, blog, and talk to your BFF at the same time! While my husband has Fridays off and I don’t, I consistently reinforce that I love talking with him, but I can’t do it while I am working. So instead of interrupting me and launching into whatever he wants to tell me (after a lot of gentle reminders), he’s started to ask me questions during my breaks. Or he will ask me to take a break when I have a minute, which I have found to be far more conducive to actually finishing an email etc.!

So, although you may not have superpowers, you can still have a home life, a business life and some time for yourself. The next time you are feeling overwhelmed, take a deep breath, ask your support system for some help and try out a few of these ideas for being more productive.

What are your favorite productivity hacks?

19 Comments

What IS Affiliate Marketing and Why Do I want to try it?

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

Affiliate marketing  is an excellent way to make extra money by sharing products that you love and would recommend anyway! For example, I’m an affiliate for my favorite business courses and tools. I already use them often and genuinely recommend them. As an affiliate, I make a small percentage if you buy through one of my links. But your cost remains the same. Is this a get rich quick scheme? NOPE. But affiliate marketing can add a few extra hundred dollars to your bank account each month. Who wouldn’t like that?!

Affiliate marketing  is an excellent way to make extra money by sharing products that you love and would recommend anyway! Click to learn more

As an affiliate marketer, you promote other businesses’ products and earn income based on the traffic and sales your site drives. When you become an affiliate, you agree to the terms and conditions (T&C) of that merchant’s program, and you use a specific link to mention the seller on your blog, social media, or email list.

When a visitor clicks the link, a cookie which tracks their browsing sessions and is placed on their computer for a period of time determined by the merchant. If the customer then makes a purchase, the seller checks for the cookie and credits you with a sale according to the terms of your contract.

Want to get started, but don’t have a blog or a big following? That’s ok! Here are my five favorite affiliate programs for you to check out and start using today!

Wait, this seems too easy.

Affiliate marketing really can be that easy! Personally, I stick to being an affiliate for products that I already like and services that I know and trust. Can you promote tons of different things and create lots of content and make lots of money? Sure.

I see bloggers around the internet doing that, and sharing about it. But, the affiliate marketing that I’m talking about is far more realistic in terms of time investment and income. I have to prioritize my tasks ruthlessly, because of my fatigue and Multiple Sclerosis. Plus, I know that many of you don’t have an extra forty hours each week to devote to a full-scale affiliate marketing business. However, with affiliate marketing, you can realistically make enough extra money each month to pay for those nice extras that your family wants, but doesn’t always get.

You can start using affiliate programs on a blog, social media page, etc. that you’re already running, or you can choose to start a new blog too. In my opinion, it is best to promote products you actually know and authentically recommend! Those products will fit in with your current or future Target Audience.

Yes, you can actually make money by sharing the things you already love in places that you’re already posting anyway! Not only can you make money, but you can also help your visitors find solutions to their problems. Promoting products that you’ve used yourself is easy for you because you have firsthand experience with them. It makes things easier for your customers too, because they find more of what they’re looking for in one place and from a person that they trust.

If you already have an existing customer base, you’ve already established trust with them, which will make affiliate marketing even easier. And if not? That’s okay too, we’ll talk about some basic marketing principles including how to be your authentic self and establish trust with your audience in my upcoming affiliate marketing course.

How do I get started?

The trickiest part of affiliate marketing, for me at least, was figuring out where to start. Now that I’ve done a ton of research, I’ll be sharing it in an affordable affiliate marketing course to help you make more money doing things you enjoy. Want to be the first to know about my new course when it releases in May? Grab my top five favorite affiliate programs for marketers without a blog or a small following and join my email list here:

Subscribe to our mailing list

* indicates required
/ ( mm / dd )
0 comments

5 Strategies to Be More Consistent with Your Social Media Presence.

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.”

Bruce Springsteen

The number one struggle that I hear fellow small business owners or direct sellers in Full of Grit & Grace is with consistency. How can I be more consistent with my social media presence? How in the world do you stay consistent on Facebook etc. while dealing with health issues?

I wish there was a magic key! Or, at least one simple thing that I could share with you to help you keep a consistent presence on your chosen social media platform(s) without much effort. The reality is, the “Boss” aka Bruce Springsteen had it right when he said ”Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.”

Yes, I know he was talking about music, but it actually applies to social media and customer relationships perfectly as well. While I don’t have a magic key, I do have some strategies that help me to stay consistent for my own social media marketing (and for my clients).

Five strategies to help small business owners and direct sellers be more consistent with their social media presence

Increasing Your Consistency on Social Media for your Business

#1 Prioritize Ruthlessly: Is what you’re working on helping to further your goals (business or personal)? Will what is on your to-do list today help you succeed? If you’re reading this blog and you’re looking to be more consistent online, then yes, hopefully it does! If you’re spending hours (or even 10 minutes) mindlessly scrolling Facebook because you have a social media based business, then no, that isn’t furthering your goals.

Spending time interacting with others on social media as a business owner or direct seller is critical, but you have to be very careful about how you spend it. Set a timer for yourself, or block off a certain part of your day, to mindfully engage with friends, customers, teammates, etc. on your social media. Do not waste precious time or energy scrolling without a purpose!

This same methodology applies to any business or personal tasks. I can get a better return on investment with my time and energy by working for an hour than I can by going to the grocery store (plus, I totally hate it). So grocery shopping is something my husband does (and he doesn’t even mind). Do I do tasks that I’d prefer not to do? Of course! But, I’m very mindful with how I spend my energy. I do the most critical/have to be done today tasks first thing each day, then I move on to checking emails etc., working on things that are important but not critical, and so on.

If I can make a task easier on myself (physically or mentally), I usually do. For example, I schedule most of my Pins to Pinterest using Tailwind, because I can schedule them out for a month and then not have to stress about it (you may find me browsing Pinterest on a Friday night, but that’s for pure enjoyment lol!).

I understand that you can’t always outsource tasks or make them more efficient, but prioritizing ruthlessly by what is most important will help you to get more done each day. Want my free checklist to help you prioritize ruthlessly? Get it here!

If you need help reclaiming your schedule and your time, I highly recommend this free download. You may find that you’re doing tasks that don’t need to be done at all!

prioritize ruthlessly to be more consistent in your small business and with your social media presence.

#2 Identify your target audience: You may have heard me say this before, but if you don’t know who you’re talking to, then what the heck you should say to them regularly is going to be much more difficult. If you’re trying to speak to the millions of people that could buy your product or service, instead of the people who actually will, you’re making writing consistent posts a lot harder on yourself.

Plus, you’re missing out on the opportunity to work with Facebook or Instagram’s algorithim. By understanding exactly who you’re target audience is, you’ll know what keywords, images, and pain points they identify with. These keywords are extremely important, because including these keywords in your posts will actually tell the algorithim who to show your posts to. If you haven’t defined your target audience yet, I recommend this course: MDS210 Target Audience.

Work Smarter, Not Harder On Your Business.

#3 Have a Plan. I tried to think of different ways to say ‘have a marketing plan for your business’ that sounded fancier or sparklier, but I got nothing. Sorry, friends! Having a plan isn’t super fun or sparkly (ok, it is if you’re excited by planning like I am!), but it is a key way to be more consistent in your business.

Planning for your business, at the very least a big picture plan for a few months at a time, is a huge timesaver. Plus, I can tell you from experience with large and small clients, planning always leads to more success (even if you decide to deviate from the plan later on).

How can you plan for your small business when your life and health is super inconsistent (like mine is)? The key to planning for me is having a plan that is flexible. Plus, it’s extremely important for me to plan time for self-care, and rest. What else do I always plan for? Well, I plan for not feeling well enough to work. That probably sounds strange to the average healthy person who can push through a cold etc., but chronic illness is a different beast and pushing through isn’t usually what’s best for me. You have to do what’s best for you, but no matter what you face in life, it’s always good to have a back up, just in case.

Whether your kids are off school for snow in March, or your best friend needs help unexpectedly, having a plan allows you to do what you need to do and stay consistent in your business. If you’ve never created a plan for your business before, or you have but you don’t have days to spend doing it, I highly recommend asking for help.

Join us for a Q2 Planning Webinar that will help you create a plan that works for you and your business, and will teach you a vital communication strategy for customers, with follow up email templates too. It will also help you with finances and more! Click here to read all of the info.

4. Repurpose Your Content: Trying to come up with new content every single day for use on your business page, your personal page, your Facebook group, etc. is exhausting. Plus, it’s totally unneccessary! You can effeciently re-use your content for different platforms, or share the exact same information in a new way.

For example, pretend you sell earrings and your Target Audience loves learning about new fashion trends. You can share a blog your wrote (or found) on your Facebook business page about what’s hot for spring fashion. Then, you can make a poll in your Facebook group comparing different hot new styles and asking your group members to vote on their favorite. Same content, multiple ways of sharing it.

Spending too much time looking for great content to share with your Target Audience? Prioritze ruthlessly and make it easier on yourself! Like other business pages with a similar target audience and utilize your Facebook business page’s news feed. You can share their content if you give them credit or you can re-create it with your own spin! You can watch my video on how to do that here.

If you want more tips on how to repurpose your content, check out this blog post from my friend Michele M. Bradley!

Consistency in business and on social media should be looked at as a netflix marathon, not a commercial. It takes time to build!

5. Consistency is a Netflix marathon, not a commercial. True business success, and consistency on social media take time to build. You won’t completely change your business by posting every day for a week. And if you post daily for 3 months, and then you miss a week, you haven’t ruined all of your hard work. Will your engagement drop after a short hiatus? Maybe. Will your business be doomed? No! Just like eating a donut after a week of eating low-carb won’t ruin your entire diet, missing a post here or there isn’t going to ruin your business.

Want to be more consistent in your business? Focus on priortizing what’s important, quit multi-tasking (there are tons of studies saying how it is actually far less effective for productivity), and work smarter with the ideas I shared above. Overall, remember to give yourself some grace and don’t waste any time beating yourself up over things you did not do, and focus on what you can and have accomplished!

What helps YOU to be more consistent with your business and social media presence?

12 Comments

How Blogging Can Benefit Your Business (and your life!)

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

“Too often, feeling intimidated becomes our excuse not to be awesome.”

Scott Stratten

Are you thinking of starting a blog for your business? Or starting a blog to share your thoughts and connect with others in your community?

I’m still relatively new to having a full blog for my own business, but I’ve already connected with some amazing people in the blogging community. Plus, I’ve been blogging on behalf of clients for many years so I have seen the benefits of blogging for your small business or your direct sales side hustle first hand!

How blogging can benefit you and your business. Plus suggestions for getting started in blogging!

Build Your Business By Blogging

Content is king and blogging provides an excellent way to create content that will resonate with your business’ target audience. Each blog post can be targeted for a specific group of keywords or keyword intention, which can provide useful information to your target audience about who you are and who your product serves.

Blogging is also an excellent way to become known as an authority on a subject, which builds your credibility as a business owner or direct seller. As you create quality content on topics you’re passionate about, you will become thought of as an authority on the subject by your community. As you cement your reputation as an authority, you may eventually become known as an influencer in your niche or industry. An influencer is defined as someone who is regarded as an authority and to whom many people look for advice and opinions. In reality, an influencer can be anyone who people trust to recommend products, services, strategies etc.

Blogging for Community

Not the least of the benefits of blogging, you’re going to meet new people, share new ideas, and have a lot of fun in the process. Creating new content can be a lot of work, but if you are blogging about a topic that you’re passionate about, you will enjoy it! I have met some amazing women through blogging already. If you’re interested in lifestyle blogging or becoming an ‘influencer’, I have learned a ton from being apart of the Style Collective. Plus, I’ve made some great business connections and new friends too!

Join me in the Style Collective, an online supportive community with influencer education that empowers women to find their purpose, be inclusive, and achieve success.

Blogging As a Business

Even if you’d prefer not to blog about a product you sell, or you don’t have a business built, you can still blog about topics you are passionate about and make money through a variety of avenues. As you increase your readership and establish yourself as an expert in a niche, there will be opportunities to monetize your blog. Many bloggers use AdSense to show ads on their blog, and make a few extra dollars from clicks on those ads. Personally, I don’t use Adsense or any ad networks yet, but you will see graphics on my site recommending products that I personally love.

Affiliate marketing on your blog is an excellent way to make extra money by sharing products that you love and would recommend anyway! For example, I’m an affiliate for my favorite business courses and tools, because I use them often and genuinely recommend them. As an affiliate, I make a small percentage if you buy through one of my links, but your cost remains the same. Is this a get rich quick scheme? NOPE. But affiliate marketing can add a few extra hundred dollars to your bank account each month. Who wouldn’t like that?! Follow me on Full of Grit & Grace or sign up for my newsletter (right hand side bar) if you’d like to learn more, because I’ll be sharing more tips on affiliate marketing soon!

Getting Started on Your Blog

If you don’t already have a business or blog name in mind, I recommend Michele M. Bradley’s free download or course to help you get started with branding! Personally, I use WordPress for my blog and Siteground for my domain name and hosting. I’ve found that both are quite easy to use (and you guys know I’m not super tech savvy!). Of course, there’s a cost associated with blogging, but the payoffs can more than offset the startup fees.

strategies to get started blogging today quickly and at a low cost.

Now that I know what I’m doing on WordPress, I find it super easy to use (you don’t have to know how to code or anything crazy!). However, I wouldn’t have been able to get it all set up without help. I recommend investing in a course from Hope at the Purple Teacup to learn how to set up your blog quickly, efficiently, and without a huge price tag. You can get a blog up and running in just a few hours!

Want your blog to match your branding? There are ton of themes you can use for your blog too. Personally, I use a BluChic theme, because I love their feminine styles, but Creative Market has tons of WordPress themes in every style too.

Are you ready to start blogging? I’d love to hear from you and follow you, so please comment below!

8 Comments

Tips to Sell More in the Marie Kondo Era of Owning Less.

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

Devoting an entire weekend, or week, to de-cluttering my house couldn’t possibly be farther down on my to-do list. Yet, while I may not be in her target audience (or maybe that sentence shows that I am?!), Marie Kondo is still everywhere I look. She’s being recommended to me by Netflix (uh, Netflix, that’s nothing like my favorite rom-coms), and my friends are talking about her all over social media. Even my husband knows who she is. Now that is saying something (I’m not sure the man knows who Kesha is).

I haven’t actually watched Marie’s Netflix show, but I’ve read enough that I understand the gist of her de-cluttering tips. In her book, she says

“The best way to choose what to keep and what to throw away is to take each item in one’s hand and ask: “Does this spark joy?” If it does, keep it. If not, dispose of it. This is not only the simplest but also the most accurate yardstick by which to judge.” 

Marie Kondo

How can we convince shoppers to buy from us when they just Kon-Mari’d their whole house?!

I am a big fan of ‘choosing joy’, and I did do a recent closet purge/donation of clothing that I no longer wore, but the KonMari method goes through everything from your pantry to your bookshelf. Since de-cluttering is a trending topic right now, how can we use this to our advantage? De-cluttering can spark a great conversation in your Facebook Group or on your business page, and I bet a lot of your target audience members can relate to struggling to choose which items ‘spark joy’ (or if you found a salad dressing that expired in 2012).

Talking about trending topics is a great way to engage with your Target Audience, but uhhh… how can we convince them that they need more ‘stuff’ if they just donated six bags to Goodwill?!

Here’s my advice: don’t try to sell them more.

Wow, thanks Jenna, that’s super helpful (insert eye roll here), right?! I’m kidding, I mean mostly. Instead of writing more and more sales focused posts as sales are dwindling (which they typically do in January regardless), I recommend creating content arcs that help them to figure out what products you carry WILL spark joy for them. Focus on engaging with your target audience, being authentic and vulnerable, and then quit trying to convince them of anything (besides how awesome you are). Truly, no one can convince you to buy something, you have to want it.

I sell Color Street Nail Strips. How can I create a content arc that relates to my Target Audience and makes them want some cute new nail strips too? Here’s an example of a content arc that would work well with this trend:

  • Post 1: Poll my group on Marie Kondo and see who’s doing it/done it to spark the conversation.
  • Post 2: Share an article on the KonMari method and my anxiety towards getting rid of things… I mean, I can’t be alone on that, right?! Again, sparking conversation with my group.
  • Post 3: Share a funny photo of my dog hiding under the blankets while I start de-cluttering (I’m a crazy dog lady, and my target audience loves animals). Include a call to action like ‘how does your pet feel about this de-cluttering stuff’ so they’re asked to comment/engage.
  • Post 4: Ask my group what the funniest thing they’ve found while de-cluttering is and share a funny story about what I’ve found.
  • Post 5: Confess that I’m still holding on to some drugstore polish that I bought in 1998 and I never use ‘regular polish anymore, because I prefer the ease of Color Street. Show them the before and after of my bathroom shelf, and highlight how much cleaner it looks without the giant box of old nail polish. Plus, I’d ask them to share a before and after photo too!
Nail polish before and after decluttering
Confession: that’s not even all of my old nail polish, and no, I didn’t go through and thank each bottle, but I did put aside the best colors to gift to my niece.

Now that I’ve created an entire content arc on Marie Kondo, over a few days or a week, I’d write a promotional post sharing some of my favorite things about the product. Color Street has everything you need in one small package, is easy to use, and the new Valentine’s Day collection can we worn year round. Plus, I would share my favorite sets that ‘spark joy’. Of course, I’d also remind them how to shop and include a call to action. And that is how I’d sell less often, to actually sell more.

How does this work for any product?

Remember, people come to Facebook (and social media in general) for community, entertainment, and education. They do shop on social media, but that’s not their primary reason for engaging with you. You can create content arcs on nearly any topic! For example, I used to sell clothing, and Marie Kondo can even help with that.

“If sweatpants are your everyday attire, you’ll end up looking like you belong in them, which is not very attractive. What you wear in the house does impact your self-image.” 

Marie Kondo

While I beg to differ with her assessment of sweatpants (I am still cute in mine, ok?!), your Target Audience need some new comfortable clothing to wear around the house that also make them feel good. While they may be less likely to buy tons of new clothes, they probably have a half-empty closet that could use more staple items (aka higher price point pieces). The same applies to kitchen supplies, accessories, books etc.

The key to capitalizing on most trends, is to understand your Target Audience and whether or not it’s something that interests them. If you haven’t fully defined your TA, I recommend this course.

How have you found ways to engage with your audience through the latest trends?

0 comments

50 Social Media Engagement Post Ideas for Small Businesses & Direct Sellers

Just so you know, I may earn money or products from the companies mentioned in this post. I have a full affiliate disclosure that you can find here.

Why do people go to Facebook? To waste time at work? Probably (I won’t tell your boss)! 

The three main reasons that people use Facebook are actually very simple, they’re looking for: information, entertainment, and community. People go to Facebook to see what their friends are up to, to oooh and ahh over their cousin’s new baby’s photos, and to connect with their community of friends and family. 

Have you ever opened the Facebook App hoping that someone would ask you to buy something you don’t even think you need?! Nope, me neither!

However, Facebook groups and Facebook business pages are excellent tools for selling on social media. Most direct sales companies and small business owners are encouraged to advertise their products on Facebook, but if you’re constantly posting promotional content and nothing else, you’re going to alienate all of your Target Audience and potential customers. Plus, Facebook favors non-sales posts, which makes it critical to post high engaging non-spammy content so that you’re promotional posts are also seen by your target audience. 

Now the BIG question is, what the heck do I post to engage with my Facebook community?! Start by figuring out who your ideal customer is, what they like, what interests and entertains them. If you need help defining your target audience, I recommend this course

Once you’ve defined your target audience, you’ll find it much easier to share content that they will engage with! Be sure to include original images whenever possible, writing an engaging story, and including a call to action.

Are you struggling with creating engaging stories for your social media? We consistently review posts and give feedback for the members of the  Social  Strategy Squad, a small premium coaching group. I also recommend downloading the weekly free backgrounds, templates, and fonts or purchasing your favorites from Creative Market to help you create your own graphics and stand out from the crowd!

Here are 50 engagement post ideas:

Improve your facebook group engagement and increase your sales with these 50 post ideas

1. Ask your group where they’re from and use the recommendation feature to create an interactive map! 

2. Create a poll in your group with photos or gifs. Ex: Do you prefer Nachos or Buffalo wings? The Beach or the Mountains?

3. Share a 360 degree (panoramic) photo of your view/workspace and ask them to share their view too! 

4. Create a ‘watch party‘ and watch a video that you know you’re community will love. 

5. Share a gif and have a ‘gif dance party’.

6. Ask their opinion on your outfit and give them a few choices (people love to share their opinions!)

7. Ask what their favorite taco toppings are on #TacoTuesday! 

8. Share a favorite recipe and ask for some of their favorites too.

9. Ask them to tell you a happy story in just 3 words.

10. #MotivationMonday: ask them to share their favorite motivational quotes

11. Invite your community to join you in a challenge: example, water challenge Wednesday.

12. Ask what their favorite seasonal activity is.

13. Ask what their favorite sport is.

14. Tell a story about your past and ask them to share a similar #ThrowbackThursday photo and story.

15. Ask them what food that they hate that everyone else seems to love?

16. Share your funny pet photos.

17. Share your favorite memes.

18. Ask what the best movie is that they have seen lately.

19. Ask what book they are reading.

20. Ask them if they have a garden and what their favorite flower is.

21. Share a photo of your closet and ask them what color they wear the most. 

22. Ask if they could go anywhere right now, where would they go?

23. Ask who they’d love to have a coffee date with (anyone in the world!). 

24. Share a photo from your last vacation and ask them what their favorite vacation spot is.

25. Create a fun and unique name generator, like what’s your superhero name?

What's your Superhero name? FB engagement post ideas

26. Ask them what their favorite song is.

27. Share a silly photo of yourself and ask them to copy it and share.

28. Ask what their favorite comfort food is.

29. Share your outfit and ask them what they’re wearing too.

30. Celebrate a random holiday.

31. Ask them what their favorite podcast is.

32. Ask them what their favorite rainy day activity.

33. Brag Flag Friday: ask them to share something good that happened this week.

34. Ask them if they prefer iced or hot coffee or tea. 

35. Ask if they prefer cats or dogs. 

36. Make a funny saying with your initials.

37. Share your best self care tips.

38. Ask what the funniest thing was that happened to them this week.

39. Ask them to describe you with a gif.

40. Ask them what their spirit animal is and why.

41. Ask them what their favorite childhood toy was and why.

42. Share your guilty pleasure food and ask what theirs is.

43. Ask them what 3 words they would use to describe you.

44. Make up a holiday and ask them what holiday they would make up to celebrate.

45. Ask them what their must have beauty product is.

46. Ask them what their ideal temperature is and why.

47. Ask them what their least favorite chore is.

48. Ask them what movie they could watch over and over.

49. Share your favorite styling tips and ask them to share theirs too.

50. Ask them what they think of the latest dance trends. 

I hope you find these engagement post ideas helpful! If you’re looking to be more consistent in your business, I’d love to have you join my new Facebook group as well. Full of Grit and Grace is a group for anyone that cannot work a traditional 9-5 job due to chronic illness, mental health, or other factors. Together, we thrive through life’s challenges with grit and perseverance while giving ourselves (and others) grace and understanding. We each determine our definitions of success, and we encourage each other along the way. 

0 comments